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Luxury Consumers Spend 50% More on Personal Luxuries in 2Q

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By: TOM BRANNA

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Luxury consumers’ confidence in their financial well-being rose from 98.7 points in March to 102.7 points in the second quarter of 2004, according to The Luxury Consumption Index and second quarter Luxury Tracking study by Unity Marketing, Stevens, PA. As a result, Unity said the typical luxury household, with an average income of $143,000, spent 72% more on luxuries during the quarter. Thirty-six percent of luxury consumers said they were better off now than they were in the first quarter and 2...

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